Cloud Storage is technology that allows you to save files in storage, and then access those files via the Cloud. It is based on highly virtualized infrastructure and is like broader cloud computing in terms of accessible interfaces, near-instant elasticity and scalability, multi-tenancy, and metered resources. The reason why cloud has become popular in the fast growing world is because of its accesiblity from anywhere, it connects you to your data in a fast, efficient and is one of the safest types of storage. Businesses using cloud storage can cut their energy consumption by up to 70% making them a more green business.
Organizations can choose between off-premises and on-premises cloud storage options, or a mixture of the two options, depending on relevant decision criteria that is complementary to initial direct cost savings potential.
Cloud storage can be used as natural disaster proof backup, as normally there are 2 or 3 different backup servers located in different places around the globe for better encryption.